Spotify And Ford Team Together To Showcase The Music Service’s First In-Car Integration | TechCrunch
Today at the TechCrunch Hackathon, Ford, the second largest automaker in the U.S., teamed with Spotify, the fast-growing Swedish music service that recently arrived in the states, to demonstrate the current opportunities for in-car app innovation as well as the new voice-activated Ford SYNC system. Just to clarify: This isn’t an “official partnership”, it’s just a cool hack meant to demonstrate how easy it is to integrate with SYNC. For those unfamiliar, Ford SYNC is the in-vehicle communications and entertainment system that allows drivers to make hands-free phone calls, as well as control music and other in-car entertainment with their very own vocal chords. SYNC recently added integration with AppLink (in 2011 Ford Fiestas for now) to allow hands-free use of smartphone apps in the car.
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