With his resignation as CEO last week, Steve Jobs ended an era at Apple. Jobs has been justly celebrated as a visionary and a game changer, but we shouldn’t forget his contribution to Apple‘s advertising.
At best, Apple’s advertising under Jobs has given you the gadget fetishism the devices deserve, but in a wholesome, even folksy shell. If you agree, like so many pundits do, that Apple’s devices are “sexy,” then this is the girl- or boy-next-door kind of sexy.
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