Which social media site drives the most traffic to the rest of the web? If you think it’s Facebook or Twitter, you’re wrong. StumbleUpon now accounts for more than 50% of all referral traffic from the top social media sites.
New data from StatCounter shows that StumbleUpon is the dominant source of traffic among the world’s top social media sites. For the first 18 days of August, StumbleUpon accounted for 50.27% of all referral traffic from the top 10 social sites. Facebook was second with a 38.9% market share, while Reddit, YouTube and Twitter each garnered less than 4%.